Design Process: From Discovery to Delivery

In this blog post, we will walk you through our design process, starting from the discovery stage to the final delivery of your brand's design. A consistent and well-executed design strategy is essential to differentiate your business in today's competitive market.

Discovery

During the discovery phase, we thoroughly analyze your business, competitors, and customers. We use research, meetings, and analysis to gain valuable insights for our design strategy. This includes studying case studies, identifying trends, and defining target audiences. We also develop customer journey maps to capture your customers' vision of your brand. By doing this, we can identify touchpoints that will resonate with them.

Definition

Our team uses the information gathered during the discovery phase to create a brand communication strategy that is customized for your company. This includes defining your brand promise and equipping you with the necessary resources to communicate it effectively. By analyzing satisfaction and dissatisfaction factors, and identifying key messages, we develop content that directly addresses your desired audience.

Development

During the ideation phase, we generate ideas based on earlier research. We use brainstorming sessions, mood boards, style guides, and sketching to explore design possibilities. We filter out good and bad ideas, focusing on the stronger concepts. To test these ideas further, we create mock-ups and prototypes to understand how customers will interact with the designs. Our design solutions align with the brief's objectives, and we select the most practical and effective solution.

Mood Boards and Style-tiles

Our design process includes sharing mood boards to encourage collaboration and gather input. These visual references provide an opportunity for you to share your preferences, dislikes, and agreements before we move forward with the design.

Brand Identity

After defining your brand's ethos and communication style, our designers will create a logo and other graphics that represent your brand's personality. These visuals will establish the foundation of your brand identity and maintain consistency across all touchpoints.

Brand Guidelines

Comprehensive brand guidelines are provided to assist in effectively expressing your brand's identity. These guidelines specify the proper usage of your logo, color swatches, and fonts, as well as outlining what not to do. This maintains a cohesive and visually strong brand presence.

Delivery

After you approve the design, we start implementation. This is where we confirm the final choices and requirements. Our team carefully brings the design to life, paying great attention to detail. We complete the design and give it to you for deployment and integration into your business.

Our design process aims to create designs that align with your brand's values and objectives and captivate your audience. We prioritize your vision throughout the process, from discovery to developing design concepts and brand communication strategy. More insights on our design philosophy and the transformative power of great design coming soon.