The Dublin Food Co-op is a a store based in Dublin City and embraces ethics and community.

Looking deeper into what the values of the Dublin Food Co-op are (unity, trust, quality and passion), helped to better explain the brand message and also make a slogan. The slogan is “The spot to be”, which sums up the Dublin food co-op.

The logo was designed with a warm and energetic color that also conveys a feeling of acceptance; the orange circle in our logo with Dublin in it is to represent the spot. We then went on to match it with a fun and airy typeface. This is all to present the company with the voice they have.

Samples of the branding are shown here including parts of the brand guidelines. The cup shows the application of the brand elements in focusing on being environmentally friendly while keeping with the brand’s welcoming and friendly voice.